“I think all of this — Netflix, Marvel, Star Wars, this massive moment of disruption we’re in — is really a function of audiences craving new kinds of storytelling,”
“It’s another way to digest content, and that structure is less predictive to them.
We have seen so much content that every average moviegoer has a level of sophistication in their ability to predict what is going to happen in a movie, which is why Anthony and I spent a lot of time trying to hide the secrets of [Infinity War], misdirect the way the trailers were cut, misdirect with information. It’s too easy for them to intuit what is going to happen.”
“The advice would be to continue to look for new ways to tell stories, because I think the audience is open to it."
There is traditionally a generational divide, but I think this new generation is going to advance storytelling in a way we haven’t seen in a long time because of the tech advancements in their lives and the way they are used to digesting content on YouTube and social media in much more compressed formats, more facile, fluid.
And they like longterm emotional commitment, but there’s lots of ways to engender that that do not involve building out a universe.”
INFINITY MARVEL, para quienes gustan de lo complejo.
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