sábado, 20 de febrero de 2016


El editor de Image no deja pasar ninguna ocasión para denunciar el daño no solo a los propios productos sino a la INDUSTRIA que resulta de algunas bisoñas técnicas de marketing que DC -Marvel también, pero DC mucho más- se empeña en repetir.

Y como soy de la opinión de que el peligro para la industria es REAL, aquí comparto las frases que me han parecido más preclaras:

And here we are today.

Where once comics were summarily dismissed as light entertainment for adolescent boys, there are now comics for everyone by everyone.

In many ways, there has never been a better time to read comics, but as the story goes, “It was the best of times, it was the worst of times.”

A colleague of mine recently said, “I’ve literally never liked working in comics less.”

He is not alone.

Over the past few months, and increasingly since the beginning of this year, I have heard similar comments from all corners of this industry. Writers. Artists. Retailers. People are worried about the future.


Those who fail to learn from history are doomed to repeat it.”

(...) So we’ve gone back to gimmicks, to variant covers and relaunches and reboots and more of the same old stunts disguised as events, when really all our readers want are good stories.

We’re giving them great jumping on points over and over again, but it’s becoming so commonplace our audience instead sees them as opportunities to cut and run.

(...) And when I say “we,” I speak not just of publishers, or of retailers, but creators as well.

We are, sadly, all at fault.

(...)And if you are a publisher trying to shore up your numbers by releasing more than one issue of a single title a month: Stop.

It’s makes it next to impossible for retailers to accurately track sales, it puts undue pressure on even your most loyal fans, and it deprives writers and artists of the ability to do their best work. 

In fact, it all but robs artists of the ability to establish the kind of multi-issue runs that define long and illustrious careers.

Firstly: You can have no greater ally than someone willing to tell you you’re doing something wrong, someone willing to say, “No,” when everyone else is saying “yes,” wisdom be damned.

2 comentarios:

Anónimo dijo...

me parecen acertadas sus declaraciones, pero la empresa para la que trabaja (image), quiera o no esta produciendo también un mal a la larga y ese mal es que la industria cada vez se vuelve más individualista y menos colectiva, esa es la realidad

Sebastian O

Libradus dijo...

¿Podrías clarificar en que perjudica eso que dices Sebastián? Yo siempre he considerado que a mayor individualismo más prrsonal es una obra y eso me parece bien.